Technically, yes. Every tool we use is free and sitting inside your Google profile right now. So rather than talk you out of it, here is exactly what doing it properly involves.
The work, honestly
Categories. Google has several thousand, and your primary one alone decides which searches you are eligible to appear in at all. Picking it means checking what the businesses outranking you use, then working out which service types each category unlocks. Services you cannot list are services Google cannot match you to.
Review replies, inside 24 hours. Written one at a time, because half of customers say a canned apology puts them off. A templated reply is worse than silence. Each one has to acknowledge the specific complaint, avoid sounding defensive, name a concrete change, and read like a person. The negative ones matter most and are hardest to write on the day they land, when you are annoyed.
Posts, one a week, every week. They expire after seven days, so a gap is visible. Each needs the right call-to-action for what you actually want.
Everything else. Holiday hours set before the holiday, not after the angry review about it. Services published with descriptions. Attributes accurate. Photos refreshed. None of these announce themselves when they break.
Realistically that is three to five hours in month one, then two to three hours every month, forever. Not difficult hours, just hours that have to actually happen, in the week someone calls in sick, the schedule is full, and a review lands on a Friday night.
Which is the real answer. The businesses that lose at this are almost never the ones who could not do it. They are the ones who did it brilliantly for three weeks in January, then stopped. You are not paying us for access to something you cannot reach. You are paying so that it happens in week thirty as reliably as it happened in week one.
How much of your time does it take?
A minute on the first day to approve access, and then nothing at all, unless you want a say on a particular reply, in which case you have it. Getting the time back is the whole point of paying for it.
What happens if you cancel?
The profile is yours and always was. Everything we published stays exactly where it is; we just stop adding to it. No offboarding fee, no export request, nothing held hostage.