Seven mistakes that make a suspension worse

The days after a suspension are when most permanent damage happens, because the obvious-feeling moves are the wrong ones.

1. Creating a new listing

The most tempting and the most damaging. A new profile for a suspended business is itself a policy violation, usually gets caught, and poisons the reinstatement case for the original, the one with all your reviews.

2. Filing appeal after appeal

Duplicate open cases don't add pressure; they add confusion and delay, and they read as manipulation.

3. Appealing before fixing the violation

If the name was stuffed or the address was wrong, correct it first. An appeal is a claim that you're compliant now.

4. Sending a wall of unlabeled attachments

Forty files named IMG_2047.jpg is not evidence. It is homework you assigned a stranger. Few, clear, labeled, recent.

5. Writing the appeal about the harm instead of the policy

Lost revenue is real and irrelevant. The reviewer can only approve a case that answers the policy question.

6. Letting the old marketing company keep access

If a vendor's edits triggered this, their continued access is a live risk. Remove it, and say so in the appeal.

7. Doing nothing for a month

Suspensions don't age into reinstatement. Reviews keep arriving unanswered, competitors absorb your searchers, and evidence gets staler. Move within days.