The evidence Google actually wants to see

A reinstatement reviewer is asking one question: is this a real, eligible business operating where and how it claims? Your evidence package either answers that beyond doubt or it doesn't. Most failed appeals fail here, by attaching one blurry photo and hoping.

The core package

• Business license or registration showing the exact business name and address on your profile.
• A utility bill or lease for the profile address, in the business name, recent.
• Exterior photos: your permanent signage with the building visible, shot wide enough that it clearly isn't a printout taped to a door.
• Interior photos showing an operating business: front desk, equipment, stock.
• Vehicle branding if you're a service-area business: wrapped or decaled vehicles, tools, job-site photos.
• Your website, matching the profile's name, address, and phone exactly.

Presentation rules that matter

1. Exact-match everything. The name on the license, the sign, the website, and the profile should be identical. Every mismatch is a reason to say no.
2. One clear file per claim. Label files plainly: "business-license.pdf", "storefront-signage.jpg". Reviewers spend minutes, not hours.
3. Date matters. Recent documents beat old ones. A 2019 utility bill proves 2019.
4. Don't send what wasn't asked. Volume is not persuasion. A tight package that answers the policy issue beats forty attachments.

If the suspension was about your name

Fix the name first, then appeal. Appealing while the violation is still live is asking a reviewer to approve a policy breach.

Next: writing the appeal itself.