Anyone quoting you an exact number is guessing. What we can tell you is the shape: straightforward, well-documented cases often resolve in days to a couple of weeks; messy cases, thin evidence, or spam-heavy industries can stretch to several weeks, and a denied appeal followed by a re-file resets much of the clock.
What actually moves the timeline
Whether the violation is fixed before you appeal. Appealing with the problem still live is the most common self-inflicted delay.
Evidence completeness on the first pass. A reviewer who has to ask for more documents is a cycle you didn't need.
Your industry. Heavily spammed categories get more scrutiny.
Appeal volume on Google's side, which you can't control and shouldn't burn energy on.
What to do while you wait
Don't file duplicate appeals. Multiple open cases for one listing slow everything and look like manipulation.
Keep serving customers and collecting proof of operation: dated job photos, invoices. If escalation is needed, recent proof helps.
Shore up the channels you still have: website, social profiles, review platforms other than Google. Point ads and links there temporarily.
Log everything: dates filed, case numbers, exactly what was submitted. Escalation without a paper trail is pleading; with one, it's a case.
When to escalate or get help
If you've been waiting several weeks with no movement, or you've been denied twice with evidence you believe is solid, the appeal itself is usually the problem: wrong diagnosis, mismatched documents, or an unaddressed duplicate listing. That's the point where a fresh set of eyes pays for itself.
Want it handled for you?
We diagnose the suspension reason, assemble the evidence package, write the appeal, and manage it until Google answers. If your profile isn't reinstated, you get every dollar back. We reply within hours.